Social Media

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Guides icon image  Guides

About that First Tweet

Social Misfits Media have created a free, practical guide to social media for charities and social enterprises. It includes case studies, interviews and tips on getting the most out of social media for your organisation.
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Sound Delivery

Getting started with social media 

Sound Delivery has produced a free online guide called “Getting Started With Social Media”. It covers a range of digital marketing tools from Twitter to YouTube and Vimeo giving the pros and cons of each. 
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Charity Comms

Guide to Social Media- Part 1

CharityComms has produced a free to download Guide to Social Media. It covers a range of channels and gives practical tips on planning your content, reaching your audience and measuring your impact. 
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Charity Comms

Guide to Social Media- Part 2

CharityComms has produced a second free download which looks at how to get the best out of different social media channels, including converting online conversations into offline action and evaluating your organisation's activity . 
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Social Misfits Media

Something to Tweet About 

Something to Tweet About has been written to help charities of all types and sizes, think about the kind of content they can create and how to best share that content across social media platforms. 
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How Charity Leaders Can Use Social Media

This guide hears from a range of charity chief executives about how they use social media as a core strategy to engage with new communities. It covers 5 key areas: strategy, governance, education, risk and measurement.
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A Social Media Guide for Small Charities

This guide outlines some key points to consider when putting together your charity's social media policy. Having a policy is important in ensuring your team understand what, and what not, to post online and help protect your charity's reputation.
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Social Media: A Briefing for Charity CEOs

This handy guide covers all the essentials for charity CEOs to have an effective presence on social media. Topics covered include using social media as a recruitment tool and how to use social media to engage with key supporters and stakeholders.
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Fundraising on Social Media

This guide explores the big role social media can play in fundraising and how to go beyond simply asking for donations. It includes case studies from large and small organisations about how to use social media to raise more money for your charity.
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Tools image  Tools

Allsorts logo

Digital and social media toolkit 

Allsorts Youth Project has produced ‘A Simple Guide to Digital and Social Media’ for small charities. It gives examples of best online practice and also contains a social media toolkit and e-safety policy template for charities to use. 
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NAVCA

Social Media Planning Guide

This is a tool for a charity looking to develop a coherent and well thought-out social media plan. 
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Services image  Useful Services

Youtube

YouTube Charities Programme 

The YouTube Charities Programme is a powerful fundraising tool that helps charities tell their stories through videos. Sign up and get extra features such as a Donate Button and live streaming on your channel. 
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